"Just between us" – your hosts Hotels with heart – perfectly situated on the Binz seafront promenade

A warm welcome to Hotel Arkona Dr. Hutter e.K., a hotel group based in the beautiful seaside resort of Binz on the island of Rügen. Our four establishments – the Arkona Strandhotel, the Rugard Thermal Strandhotel, the Arkona Strandresidenzen and the Grand Hotel Binz – are renowned for first-class comfort, personalised service and a unique location directly on Binz’s historic seafront promenade.

What sets us apart? We live and breathe diversity, sustainability, and responsibility – with heart and conviction. Whether it's a family holiday, a wellness retreat, or a business event – with us, you'll find the perfect place. Personal. Warm. Right by the sea.

To consistently uphold our high standards of quality and continue developing our processes with a future-focused mindset, several operational areas of our hotels are professionally supported by the management company Private Palace Hotels & Resorts. This close collaboration enables us to harness synergies, drive innovation, and at the same time preserve the personal character and individuality of our establishments in Binz.

Knowledgeable Private Palace waiter explains the menu to guests – a moment of genuine hospitality.

Our philosophy Diversity. Responsibility. Connection.

We believe that hospitality is more than just excellent service – it’s a mindset. As a privately run company, we prioritise humanity, quality, individuality and a strong sense of teamwork. Each of our hotels has its own unique character – yet they all share a common goal: to offer our guests an unforgettable experience on the Baltic Sea coast.

Our leadership structure reflects our values: for us, diversity isn’t just a buzzword – it’s a lived reality. Our team includes employees from 34 nations, many of whom hold positions of responsibility. Numerous colleagues bring international experience and migration backgrounds – a true asset to our workplace and to the experience we offer our guests. Nearly 90% of our department heads are women.

Through our in-house leadership programme, we actively nurture emerging talent and experienced professionals from within our own ranks – with openness, equal opportunities and a future-oriented mindset.

“We believe in the person behind the role – and that good leadership begins on equal footing.” – Rachel Armstrong - Management

Aerial view of the Binz beach promenade in sunshine – commitment to sustainability on the Baltic Sea

Sustainability & responsibility Our initiative “Ohne Meer wird schwer”

The Baltic Sea is our home – and its future is close to our hearts. That’s why we launched the initiative “Ohne Meer wird schwer”. Through this campaign, we’re actively committed to protecting and preserving the Baltic coastline and its fragile ecosystem.

But our commitment doesn’t end there: we also support social projects right here on the island of Rügen, because we firmly believe that responsibility begins at home. One of our key partners is the local school "Regionale Schule Binz", with whom we collaborate on a range of initiatives – for a stronger region and a brighter future.

Housekeeper adding final touches to a hotel room – symbol of perfection and hospitality.

Our vision

“A place where perfection meets warmth – and every stay becomes unforgettable.” – Rachel Armstrong & Daniel Hutter - Management

We aspire to make our hotel synonymous with outstanding organisation, refined ambience, and heartfelt hospitality. Our guests shouldn’t just stay the night – they should arrive, experience, and feel truly at home.

Two guests clinking glasses of sparkling wine at the reception – a moment of hospitality and elegance.

Our values and how they shape daily life at the hotel

Precision – Every service process is carefully planned and thoughtfully executed.
Harmony – Our establishments embody calm, style and a sense of well-being.
Hospitality – Every guest is recognised, valued and personally cared for.
Innovation – We continuously evolve to exceed our guests’ expectations.
Respect – Showing respect to guests, employees and partners is our highest principle.